No matter the size of your business, you can have a strategy.

Our Strategy inFour Phases

It is not enough that customers know you, they need like you and trust you.


Advanced Digital Marketing Strategy

How Phases Works Four Your Business



This phase focuses on knowing your company and what you help people accomplish. It is where an in-depth study of your competitors is made to know the market, measure the degree of difficulty of a campaign and select the correct channels to disseminate the message to the correct prospects.

We will audit your website to know its technical condition, with the purpose of improving its execution and adapting it to the marketing strategy.

Here is when we apply the most basic rules of business: Know your customers. We would like to know when, how, and why a buyer’s insight influences the decision your business wants to influence.



Here we develop your digital marketing plan, which means that establishing what your market will be, your audience (buyer profile / buyer persona) and your unique selling proposition. Technically, keywords, current, and future trends are identified, content is shaped and strategy and tactics are established.

Topics are identified to build remarkable content that helps attract traffic and develop a community of faithful and permanent followers. This element is very important because it maximizes your investment and makes it permanent.

Here we establish the strategy on how leads are captured, how we will take care of them and finally how we make the conversion into a sale.



This is where the digital marketing plan is set in motion. The dissemination of extraordinary content will be the main foundation of this plan and will be implemented using different techniques, tools, and channels.

The goal will be to attract the right audience, convert the audience into leads (capturing leads), gain their trust (nurturing system) and transform the audience into customers. Making your customers stay in your community for a long time will be vital, so it will be a permanent goal to delight your customers with the continuous creation of extraordinary content.

A system for capturing, feeding and converting clients is adapted to each campaign with the intention of automating the process, knowing its results and being effective.



Each approach or tactic is analyzed individually to observe the behavior of the audience, potential customers, and current customers. Then adjustments are implemented and integrated into the plan.

The analysis provides the opportunity to improve the picture we have of our client object (buyer persona). Now we can get more data that helps us better understand the behavior and preferences of the users who visit your web page, improving the picture of our client and allowing us to adjust strategies to specific groups.

This is the moment where we increase development and growth activities. We create more extraordinary content, adapt or modify the content that was created and integrate valuable links to your website to expand your community of loyal followers.

Services by PhasesPhases

Your business can have an exponential improvement. You decide how far you want to go.


Client's Business Operation
Client's Target Market
In-depth SEO Audit
Competitors Analysis
Website Content Audit
Social Media Strategy
Analytics Audit
Capturing Leads System
Nurturing Leads System
and more...


Digital Marketing Plan
Niche Targeting
Buyer Persona Development
Unique Selling Proposition
Web Design & Developing
Website Content Strategy
Search Engine Optimization
Channel Selection
Social Media Strategy
and more...


Publish & Dissemination Content
Pay-Per-Click & Social Media Marketing
Marketing Automation
Landing Pages
Call to Actions
Leads Nurturing
Link Building
and more...


Behavior Reporting
Analysis & Reporting
Smart Content Publication
Buyer Persona Improvement
Analytics Integration
A/B Testing
Up-selling, upgrading and referrals campaigning.
and more...

Keep In Touch

1+ 407.577.4761

255 Primera Blvd. Suite 160
Lake Mary, Florida, USA 32746

San Antonio H-16 Calle 7
Caguas, Puerto Rico 00725



Opticus is a leading digital marketing agency that helps brands incite action through powerful storytelling and innovative technology.