When I say that how remarkable content helps businesses to be seen on Google means on the first page, especially on the firsts positions. Period.

In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.

Search engine optimization is a marketing discipline that concentrates efforts to improve visibility in organic search engine results. We know that, isn't it? It tries to understand the patterns presented by search engines and users like you and me.

How many times have we said that our company or organization does not need to allocate resources to use or improve its website? How many times have we said we can do search engine optimization, digital marketing, and analytics duties by ourselves on the website?

Digital marketing is a blood sport. Winners win big and losers lose big. You’re either going to do right, that means to dominate, or you’re going to go home with your tail between your legs.