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OPTICUS BLOG

We are building resources for entrepreneurs.

How Remarkable Content Helps Businesses be seen on Google

When I say that how remarkable content helps businesses to be seen on Google means on the first page, especially on the firsts positions. Period.

Improve your Marketing Outcomes More Than 1000%

In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.

The Dark Site of the Search Engine Optimization

Search engine optimization is a marketing discipline that concentrates efforts to improve visibility in organic search engine results. We know that, isn't it? It tries to understand the patterns presented by search engines and users like you and me.

Why do I Need Allocate Resources to my Website?

How many times have we said that our company or organization does not need to allocate resources to use or improve its website? How many times have we said we can do search engine optimization, digital marketing, and analytics duties by ourselves on the website?

10 Reasons Digital Marketing is Crucial for Your Business

Digital marketing is a blood sport. Winners win big and losers lose big. You’re either going to do right, that means to dominate, or you’re going to go home with your tail between your legs.

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Opticus

Opticus is a leading digital marketing agency that helps brands incite action through powerful storytelling and innovative technology.