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The Project Management Cycle

Project management is a complex discipline involving various skills and techniques. One of the essential concepts in project management is the project management cycle.

Project Management: Best Practices for Successful Project Delivery

In today's fast-paced and highly competitive business environment, efficient project management is crucial for any organization's success.

Why do I Need Allocate Resources to my Website?

How many times have we said that our company or organization does not need to allocate resources to use or improve its website? How many times have we said we can do search engine optimization, digital marketing, and analytics duties by ourselves on the website?

How Remarkable Content Helps Businesses be seen on Google

When I say that how remarkable content helps businesses to be seen on Google means on the first page, especially on the firsts positions. Period.

The Dark Site of the Search Engine Optimization

Search engine optimization is a marketing discipline that concentrates efforts to improve visibility in organic search engine results. We know that, isn't it? It tries to understand the patterns presented by search engines and users like you and me.

Improve your Marketing Outcomes More Than 1000%

In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.

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Opticus is a leading digital marketing agency that helps brands incite action through powerful storytelling and innovative technology.